![]() ![]() This directly establishes a studious, almost rigid atmosphere which reflects its line of conduct of being a social network linking companies to each other, according to their degree of knowledge. Since its launch, the social platform has always had a sober and smart graphic charter that aspires seriously. On LinkedIn™, it’s not about inviting users to be your friends, we’re talking about linking up with connections in a professional setting. To get connections, a connection request from your side or theirs needs to be approved. The principle of LinkedIn™ is to build your own professional network based on your already acquired relationships. It is based on the principle of social networking, that is to say the fact of developing one’s relationships by using one’s network, in order to achieve a professional objective. However, do you know its history, do you know why the LinkedIn™ logo bears these colors? Discover the origin of its logo and its usefulness!Ĭreated in 2003 by Reid Hoffman and 4 other IT engineers, LinkedIn™ is today the leading BtoB social network (from professional to professional) in the world since it currently has 750 million users. When you hear “LinkedIn™”, you probably think of this famous blue and white crest. More than a graphic representation, LinkedIn ™ has made it a real sales and marketing force. Moreover, in 20 years, the LinkedIn™ logo has always kept its outline and only a few details have come to update it. ![]() LinkedIn™ is an anchored visual identity that greatly contributes to its notoriety. According to the SEC filing, "The transaction resulted in the payment of approximately $26.4 billion in cash merger consideration.Sources here. The acquisition was completed on December 8, 2016. On June 13, 2016, Microsoft announced plans to acquire LinkedIn for $26.2 billion. LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol "LNKD". Based in the United States, the site is, as of 2013, available in 24 languages, including Arabic, Chinese, English, French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Danish, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Indonesian, Malay, and Tagalog. According to the New York Times, US high school students are now creating LinkedIn profiles to include with their college applications. The site has an Alexa Internet ranking as the 34th most popular website (June 2018). LinkedIn participated in the EU's International Safe Harbor Privacy Principles. The "gated-access approach" (where contact with any professional requires either an existing relationship or an introduction through a contact of theirs) is intended to build trust among the service's members. Members can invite anyone (whether an existing member or not) to become a connection. LinkedIn allows members (both workers and employers) to create profiles and "connections" to each other in an online social network which may represent real-world professional relationships. As of April 2017, LinkedIn had 500 million members in 200 countries, out of which more than 106 million members are active. As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. ![]()
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